Fashion That Incorporates Paper

Leave a comment

July 5, 2013 by marceladevivo

For a little more than a dollar, a woman in the late 60’s could order a disposable dress through the mail, or by walking down the colored tissue paper aisle in the grocery store.

Companies, like Hallmark and Johnston’s Pies, used the inexpensive dresses as the ultimate product promotion. Although they had a short shelf life (they could only be worn a few times), the cheap price and novelty of the sleeveless design made it a fashion craze. If you’re interested in checking out these vintage paper dresses, the Museum at Fashion Institute of Technology has a few from 1966-1968 in their permanent collection.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s