July 5, 2013 by marceladevivo
For a little more than a dollar, a woman in the late 60’s could order a disposable dress through the mail, or by walking down the colored tissue paper aisle in the grocery store.
Companies, like Hallmark and Johnston’s Pies, used the inexpensive dresses as the ultimate product promotion. Although they had a short shelf life (they could only be worn a few times), the cheap price and novelty of the sleeveless design made it a fashion craze. If you’re interested in checking out these vintage paper dresses, the Museum at Fashion Institute of Technology has a few from 1966-1968 in their permanent collection.