Social Signals: How Important Are They?

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June 6, 2013 by marceladevivo

Social signals are becoming more and more important for websites that want to rank highly each day. In the past, links were very powerful signals to search engines. Today, however, people are so skilled at gaming the link building system, that Google wants to move away from it as a way to highlight and push high-quality content forward. In April of 2012, they launched the Penguin algorithm. You’ve probably heard about it and, if you’re a site owner, chances are it has affected you in some way. It certainly affected some of the bigger sites that were using links as a means of gaining authority. Penguin basically changed the way sites were ranked: instead of focusing on the significance of links, social signals became more important…


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