How To Track Social Media Conversions in Google Analytics

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January 23, 2013 by marceladevivo

See on Scoop.itGoogle Analytics & Tracking Google Analytics is updated to include social measurement reports. First you must set up Goals on your Admin dashboard so that you can access which social networks are converting.


You can download the slides at


Watch the Google Analytics Workshop:


Marcela De Vivo‘s insight:

I’m curious about what are goals to track and set up, and how to use the data to help wtih decision making with the overall campaign.

See on


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