September 19, 2012 by marceladevivo
Location based marketing is becoming increasingly popular among small business and large corporations alike.
A new study conducted by the Pew Internet & American Life Project found that 74% of smart-phone users use location-based services to find out information about what’s around them.
Location based services allow businesses to target new audiences as well as build relationships with customers by rewarding them for “checking in” to the business, leaving a review or sharing experiences with others.
Here are the Top 10 location based services to market your business. Listing your business on these services is a great way to improve the visibility of your brand and cultivate relationships.
Yelp.com is an online city guide where you can find the coolest places to shop, eat, relax and play, among many others. It is one most popular review sites on the Internet. It also has a popular mobile service that employs location based technology to deliver information on local businesses to the customer.
Foursquare is a free app that helps you and your friends make the most of where you are. When you’re out and about, use foursquare to share and save the places you visit. And, when you’re looking for inspiration for what to do next.
It is one of the most popular location based services and has become integral to any successful Internet marketing strategy.
WHERE is at the forefront of the intersection of local and mobile commerce, operating a leading local mobile discovery
application – WHERE. Through the app, and using a proprietary geo-fencing technology, WHERE provides personalised, hyper-local recommendations, offers, and deals to millions of mobile consumers.
4) Yahoo Local
Yahoo! Local allows customers to find businesses and services near them. A basic listing for businesses is free and allow a business to display brief information, address, URL as well as list their products and services.
It has a number of features built-in including business reviews, top rated services, and events. It also incorporates interactive maps, driving directions and ratings to alow customers find the right service.
Neer is brought to you by a small team within Qualcomm Services Labs. Qualcomm Services Labs, Inc. (QSL) is a wholly owned subsidiary of Qualcomm and serves as an internal mobile services incubator, positioned to transform ideas into reality.
6) Google Places
Being on Google helps people find, share, rate, and recommend your business to their friends, and people across the web. Add photos, update your address and hours, or promote your business with Ads. Places for Business lets you make the most of your listing and show customers why they’ll want to choose you.
SCVNGR is a game about going places, doing challenges and earning points. Individuals and enterprises can build on SCVNGR by adding challenges to their favorite places.
Nokia Prime Place
Nokia Prime Place is a partnership between Nokia and Bing. It is a replacement for Bing Local. Adding your business is free, quick and easy. It uses rich content like images, reviews, ratings, and much more to allow you to showcase your business. You can connect it with other social networks like Facebook to engage with customers using social media. It also integrates customer reviews and ratings from popular services like Qype and TripAdvisor.
Location-based social networking and microblogging. Discover what’s happening around me and everywhere. Share information places and opinions with friends and nearby people.
Shopkick is the first mobile app that gives you rewards and offers simply for walking into stores. You can collect kicks
and bonuses at nearly all places around you.
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