Google Analytics Shortcuts I’m Saving Immediately

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September 19, 2012 by marceladevivo

Unless you’ve been living under a rock for the last few weeks, you’ve probably seen that Google Analytics (GA) announced a new beta called Shortcuts:

Google Analytics Shortcuts

The idea is you can save new report views you’ve just discovered or old report views that you revisit often.

How Do I Make a Shortcut?

Couldn’t be simpler, really. In the toolbar above every report, where you normally select things like Advanced Segments and Exports, you’ll see Shortcut Beta on the end:

Creating Google Analytics Shortcuts

Click that when you’re at a view you like and it’ll ask you to name your Shortcut:

Naming Google Analytics Shortcuts

What Types of Shortcuts Should I Save?

This new beta has the potential to make an analyst’s life a whole lot easier. So far, I’ve saved a lot of time adding my go-to reports as Shortcuts. Here are two of the most useful reports I’ve saved.

Advertising > Matched Search Queries with Keyword

If you run a lot of AdWords campaigns with broad, modified broad or phrase match keywords, getting site performance data on the each of the search queries those keywords have triggered ads on is important.

Getting to that data takes a couple clicks in GA though. Setting the Secondary Dimension to Keyword, filtering out content network and (not set) traffic adds time to my workflow. So it’s nice to have that view saved:

PPC Query Google Analytics Shortcut

Traffic Sources > Organic with Landing Page

If you’re running an SEO campaign, it’s vital to know which keywords are driving traffic to specific pages on your site.

But again, just like the paid search example, getting to this view every time I need it is a bit of a bugger. I like to filter out (not provided) traffic and home page hits that cloud the report from other potential named keywords and hub pages – and that takes extra time. Not anymore!

SEO Keyword Google Analytics Shortcut

Use the Shortcuts Beta, Share Your Thoughts

What views are you itching to save? Start using the Beta and let us know in the comments. Analyze away, folks!

via Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon


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