September 15, 2012 by marceladevivo
A review site is a website on which reviews can be posted about people, businesses, products, or services. Review sites don’t just help consumers to find the right products and services for their needs, but are equally beneficial for businesses. Rating and review sites have become integral to Internet marketing.
How Can a Business Benefit From Review Sites?
Increase Sales: Positive reviews influence consumer shopping behaviour and can increase sales for a business.
Re-inforce Your Brand: Review websites offer a powerful branding tool for businesses and are an effective way to enhance the visibility of a business online.
Build Trust: Review sites also help to build trust and consumer confidence in your business.
Free Publicity: Review sites offer another place to advertise and promote your businesses for free. Creating a profile on popular review sites is a great way to get extra publicity for your business and obtain back links for your website.
Engage With Customers: Above all, review sites allow businesses to connect with customers. Actively responding to reviews and comments from customers is a great way to engage and build relationships with consumers.
Top 15 Review Sites
Here are the top 15 review websites every business must use.
Yelp.com was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics. Today, Yelp is one of the leading and most visited review sites on the Internet that receives approximately 78 million unique visitors each month. It has a vibrant and active community and offers in-depth information and opinions organised by cities. Yelp had an average of approximately 78 million monthly unique visitors in Q2 2012.
A business can create a free profile, upload information about your business, and even add pictures and videos.
Listing your business on Google Places offers several benefits. It helps people find, share, rate, and recommend your business to their friends, and people across the web. It lets you create a detailed profile where you can add photos, update your address and working hours, or promote your business with Ads. Google Places for Business lets you make the most of your listing and show customers why they’ll want to choose you.
Yahoo Local It offers consumers the use of interactive maps, driving directions, as well as reviews and ratings to find the right service based on their needs.
Listing your business on Yahoo Local allows customers to quickly find your business, get in touch and stay in-the-know with the latest news and information about your business. The site offers business reviews, top rated services, and events based on the user’s location.
Insider Pages was created to help people find the best local businesses through recommendations from their friends and neighbours. it is more than just a review site. It is an online business directory where people share reviews of local businesses and find great services they can trust. You’ll find local reviews of restaurants, dentists, beauty salons, doctors, preschools, and much more.
A business can add their listing for free and reach more ready-to-buy-consumers across the web. You can also promote your business with targeted ads.
Epinions helps people make informed buying decisions. It is a premier consumer reviews platform on the Web and a reliable source for valuable consumer insight, unbiased advice, in-depth product evaluations and personalised recommendations. The site literally boasts millions of consumer reviews, ratings and comments, so that you can make a decision based on the helpful and free advice of others.
You can add your business listing for free inluding description and URL.
The site is made up of different categories, and these include “Business”, “Shopping”, “Health”, “Electronics” and many others. Likewise, the main page includes a selection of the sites that have been favorited the most, arranged by category. SiteJabber.com in their own words “Giving consumers a voice to review online businesses and websites.”
Founded in 2006, Qype is Europe’s largest site for user-generated reviews and recommendations of places, events and experiences. It allows people to search for businesses, by name or category, leave feedback and read reviews about companies.
It is great place to promote your business. You can create a fully branded page for your business and add a link to your company’s website, which can boost to your link building efforts. Listing your business on Qype allows you to promote your business to over 6 million users who use Qype online directory listing each month. Additionally, a business can also add discount vouchers to their profile which are displayed on the Qype Deals page
They offer advanced search options beyond category, brand and price and have also input pros, cons, and best uses. This is all based on user generated reviews, so you can use their Affinity Recommendation Wizard to locate all the best products in your field of interest.
Review Centre is an online community where you can find and share all sorts of useful information to help you and other people make informed choices when purchasing products and services. Whatever you are looking for, reviews can form an important part of your research to make sure the product or service you are looking for lives up to your expectations.
Trustpilot is an open, review-driven community connecting online consumers with the companies they buy from. It is built and maintained by a group of entrepreneurs with international experience. Each has brought his or her expertise to not only deliver the best customer experiences, but to also help build one of the fastest growing start-ups in Europe.
This site allows users to learn about new products before before buying them. ExpoTV is where consumers just like you create their own video reviews and reports of products and services of daily life. Instead of reading reviews, here you can see the product in action and even the person who is reviewing the product. In addition, the site also offers the possibility to make money from content and rewards users for creating and submitting reviews; for every video reviews.
They present themselves as an independent web-based consumer news and resource center. In this website you can find useful information for all types of consumers, in a wide range of categories, such as: automotive, education, electronics, family, finance, health, homeowners, shopping and travel.
Consumer Reports (CR) is an expert, independent, nonprofit organisation whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. The organisation was founded in 1936 when advertising first flooded the mass media.Consumer Reports is a member of Consumers International, a federation of more than 220 consumer organizations from over 115 countries working to protect and empower consumers throughout the world.
14. Judysbook.com (US)
Judy’s Book is an online community where smart shoppers find and share the best deals, sales and coupons – both from online and local retailers. The site gives users the chance to become smart shoppers by providing access to various tips and deals in different items being sold at their favorite neighbourhood stores.
Businesses can benefit by creating a free or paid listing to promote their business in front of a huge audience. Different listing options are available to market your business.
15. Merchantcircle.com (US)
MerchantCircle is the largest social network for local business owners. Services include free online business listings, free marketing tools, internet advertising, business websites and online video. It combines features from traditional Internet yellow pages sites such as Yellowpages.com, Citysearch and Yelp, with community-oriented social media sites like Facebook and Myspace.
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