Big Brands are Warming up to Google+

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August 9, 2012 by marceladevivo

Since it was launched in June 2011, Google+ was always a network that earned a lot of attention from big brands. Facebook and Twitter were still the social networks that were comfortable and already successful, so it was easy to take the slow approach when it came to Google+, but it was always clear that Google+ would someday be an important social network and many big brands would be quick to take action. In just a few short months, comScore reported that Google+ had 15.2 million unique visitors in the U.S. in November of 2011—a huge success.

However, the real success is the huge jump that Google+ saw in unique visitors at their one-year mark. In June of 2012, Google plus saw an 82% jump and found itself maintaining a total of 27.7 million unique visitors in the U.S. The worldwide numbers increased 66% during the same time span. So it seems that the number of users continues to increase, but what about the number of big brands using the network?

Big Brands and Google+ Presence Continuing to Grow

Naturally, as the number of unique visitors increases so do the number of big brands creating a presence on the network. Search Engine Watch offered up some great statistics from a BrightEdge Social Share study completed just last month:

  • Three out of the top four of the Top 100 brands are now on Google+.
  • 30 percent of brands with Google+ profiles have these pages display on a SERP when searching for the brand. This number is 6 times higher than it was this past February.
  • The top 10 big brands on Google+–including Toyota, Pepsi, Amazon, and H&M to name a few—have a total of 9.2 million fans combined.
  • The top 10 brands had ten times as many followers as other brands that are active on Google+ back in February, but now they only have twice as many followers.

It makes sense that Facebook and Twitter would still have a higher number of brands with an account with one of these social media sites simply because they have been around for so much longer, but it’s clear Google+ is not far behind. While The American Customer Satisfaction Index reported a Facebook satisfaction rating of only 61 out of 100, Google+ was shown to have a survey score of 78.

Why This Matters for Businesses

So why have so many big brands embraced Google+ so quickly? The answer is simple: Google+ has the potential to really grow and offer visibility and power to brands. There are several clear benefits:

  • Articles promoted well on Google+ can actually help your SEO and improve your position on a Google SERP.
  • Google+ makes it easy to manage connections and filter messages, something other social networks are still struggling to offer.
  • Google+ is now connected to Google+ Local, formerly Google Places. This makes the network important for those who rely on the search engine that controls nearly 60% of the search market.

Is your brand just getting started with Google+, or have you been on the scene since last year? Are you surprised that big brands are just now really warming up to the network?

via HigherVisibility http://www.highervisibility.com/blog/big-brands-are-warming-up-to-google/

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